Google Ads
Pay-per-click campaigns that reach people already searching for what you offer.
Google Ads — pay-per-click, or PPC — puts your business at the top of Google’s results for the searches that matter to you. You pay when someone clicks, not just to appear.
The appeal is speed. SEO is the right long-term investment, but it takes months to build momentum. Ads work from day one, which makes them useful when you’re launching something new, filling a quiet period, or entering a market where the organic competition is stiff.
The honest caveat: you’re renting the visibility. The moment you stop paying, the traffic stops. That’s why I think of it as a complement to SEO, not a replacement.
What's included
Instant visibility
Ads put you at the top of Google's results from the day the campaign goes live. Useful when you need traffic now.
Targeting by location and intent
Your ads show to people who are searching for exactly what you offer, in the area you serve. You're not broadcasting — you're intercepting people who are already looking.
Full budget control
You set the budget. I keep it from being wasted on irrelevant clicks, and adjust as we see what's working.
Landing page alignment
An ad is only as good as the page it sends people to. I make sure your landing pages match what the ad promises — which improves conversions and lowers what you pay per click.
Conversion tracking
I set up proper conversion tracking so we know which clicks turn into real enquiries and sales, not just how many people clicked. That way you can see what your budget actually brings in.
How it works
- 01
Research & setup
Keyword research, competitor analysis, campaign structure and tracking setup. Getting the foundations right before spending anything.
- 02
Build campaigns
Writing the ads, setting up targeting, configuring bidding strategy and building out the campaign structure in Google Ads.
- 03
Launch
Campaigns go live. I watch the early data closely to catch any issues and make initial adjustments before the budget runs at full pace.
- 04
Optimise & report
Regular review of what's working: cutting poor performers, expanding what converts, adjusting bids and copy. Reported monthly, with regular calls to go through performance and agree the next moves.
Frequently asked questions
How much should I spend?
There's no fixed minimum — the right budget depends on your market and how competitive your keywords are. Get in touch and we can work out what makes sense for you.
Do you charge a management fee?
Yes — I quote management individually based on the scope of your campaigns, not a flat one-size-fits-all rate. I'll walk you through how it works when we talk.
How soon will I see results?
Much faster than SEO — ads can drive traffic from day one. SEO builds more slowly but compounds over time and doesn't cost per click. Most businesses benefit from both.
Do I need a dedicated landing page?
Often yes. Sending ad traffic to your homepage wastes money if the page isn't focused on what the ad promised. A specific, clear landing page usually improves results significantly.
Should I do Ads or SEO?
Both, if budget allows — they work well together. Ads give you immediate coverage while SEO builds. If you can only do one right now, it depends on how urgent the traffic need is and how competitive your keywords are.
What types of Google Ads do you manage?
I run Search, Performance Max, Shopping and Display campaigns — and I'll recommend the mix that suits your goals and budget rather than running everything for the sake of it.