SEO
Rank in Google and on Maps, locally and across the UK, so the right people find you.
SEO — search engine optimisation — is the work that gets your website in front of people who are already looking for what you do. Not paid adverts, just showing up in the right place when someone searches.
For most small businesses in London, that means local search: the map results, the ‘near me’ queries, the people a few miles away who need exactly what you offer. That’s where the work usually pays off quickest.
SEO and AI Optimisation are different disciplines, but they work together. As more people start their searches in ChatGPT or get answers from Google’s AI Overviews, it’s worth thinking about both at once.
Wondering how visible you are in AI answers right now? The free AI-readiness audit will tell you.
What's included
Local SEO & Google Maps
For most small businesses, local ranking is what counts. We work on your Google Business Profile, local citations and on-page signals so you show up when people search nearby.
On-page & technical SEO
Page titles, headings, internal links, site speed, mobile usability — all the things Google pays attention to and many sites get wrong. We fix them methodically.
Content that ranks
Good rankings come from content that genuinely answers what people are searching for. We help you figure out what to write and how to write it so it has a real chance of performing.
Measurement & reporting
You'll know what's happening and why — a clear monthly report covering rankings, traffic and conversions, plus regular calls to talk through what it means and what comes next.
AI search — not just Google
SEO and AI visibility are related but not the same thing. We pair SEO work with AI Optimisation so you're found in AI answers as well as traditional search results.
How it works
- 01
Audit
We go through your site and your current search visibility — where you rank, where you don't, what's holding you back, and what quick wins exist.
- 02
Fix & optimise
Technical issues first, then on-page work: titles, content structure, internal linking, speed. The foundations that everything else builds on.
- 03
Content & links
New content targeting the searches you want to rank for, and building the kind of links and mentions that tell Google you're worth paying attention to.
- 04
Measure & report
We keep a close eye on how you're performing in search so we can double down on what's working — reported monthly, with regular reviews to plan the next steps together.
Frequently asked questions
How long until I rank?
SEO takes time — there's no honest way around that. Meaningful movement typically takes 3–6 months, sometimes longer for competitive terms. Anyone promising fast results is selling something.
Do you guarantee a #1 ranking on Google?
No — and you should be wary of anyone who does. Google's algorithm is Google's decision. What we can do is methodical, honest work that gives you the best chance of ranking well.
What's the difference between SEO and AI Optimisation?
SEO is about ranking in traditional Google search results. AI Optimisation is about being cited and surfaced by AI tools like ChatGPT, Gemini and Google's AI Overviews. They overlap, but they're not the same thing.
Do you do local SEO?
Yes — that's often the most valuable kind for small businesses. Google Maps, local search results, your Google Business Profile: these are usually where your customers are actually looking.
How do you report results?
A clear monthly report, plus regular calls to go through what's working and agree what to focus on next.
Can SEO work alongside Google Ads?
Yes, and the two complement each other well. Ads give you immediate visibility while SEO builds over time. See the Google Ads page for more on that.