Shopify
Custom Shopify themes and sections built around the way you sell — and fixes, upgrades and upkeep for stores you've inherited.
Shopify is where a lot of our e-commerce work lives, and there are really two sides to it. Some clients come to us for a store built from scratch — a custom theme and a set of sections designed around their brand and the way they sell, rather than a stock theme with the logo swapped in. Poon’s Pantry is one of those: a custom build, start to finish.
The other half is stores someone else built. You’ve taken on a Shopify site that’s close but not quite right — a few things broken, a few things missing, and nobody left who knows how it was put together. That’s work we genuinely enjoy: getting under the hood, fixing what’s there, adding the bits that aren’t, and keeping it fast. We’ve looked after Compass Box Whisky that way for years.
Either way the aim is the same — a store that fits your brand, that your team can actually manage, and that’s built to sell.
What's included
A theme built around your brand
Not a stock theme with your logo dropped in. We design and build the storefront around your products and the way you actually sell — the layout, the merchandising, the feel of the thing.
Sections a stock theme won't stretch to
Custom sections for the landing pages, campaigns and product storytelling you have in mind — editable in the Shopify customiser, so your team can reuse and rearrange them without touching code.
Inherited a store someone else built?
We take it on, get under the hood and fix what's broken — without starting from scratch. Bugs, broken layouts, half-finished features, years of theme cruft: sorted, and kept tidy.
Fast, and built to convert
Lean templates that load quickly and keep Core Web Vitals healthy, then the small, deliberate improvements to product pages and checkout that turn visitors into orders.
Apps, migrations and the plumbing
Connecting the apps you rely on, moving a store onto Shopify, wiring up the integrations behind the scenes — the less glamorous work that makes the shop actually run.
How it works
- 01
Scope it together
We work out what you need — a fresh build, a new set of sections, or a rescue job on an existing store — and agree where the effort is best spent.
- 02
Design & build
We build the theme or sections in Liquid, matched to your brand and your catalogue, and set them up so your team can edit the parts that should be editable.
- 03
Test everywhere
We check it across devices and browsers, run through the cart and checkout, and make sure nothing's broken before it goes anywhere near your live store.
- 04
Launch & look after
We publish carefully, keep an eye on things after go-live, and stay on hand for the updates, fixes and new sections that come up as you grow.
Frequently asked questions
Can you build a custom Shopify theme from scratch?
Yes. We design and build bespoke themes in Liquid, made for your brand and your catalogue — rather than reskinning a stock theme that plenty of other stores are already using.
I didn't build my store — can you still work on it?
Absolutely. A lot of our Shopify work is taking on stores built by someone else: fixing bugs, adding sections, tidying up the theme and keeping it quick. No full rebuild required.
Can I edit the store myself afterwards?
Yes. We build sections to be editable in the Shopify customiser, so you can change copy, images and layout from the admin without coming back to us for every small tweak.
Do you build custom sections and landing pages?
Yes — bespoke sections for campaigns, product storytelling and landing pages are a big part of what we do, and the main reason a custom theme beats an off-the-shelf one.
Can you make my store faster?
Usually, yes. We trim unnecessary apps and scripts, tighten the theme and optimise assets to bring down load times and improve Core Web Vitals — which helps conversions and Google both.
Can you migrate my store onto Shopify?
Yes — we handle migrations onto Shopify, moving products, content and URLs across with redirects so you don't lose your search rankings. Get in touch and we'll scope it.
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